* Above, is this the next ubiquitous Mexico City symbol?
Right now Mexico City's tourism ministry is holding an open online contest to determine its next booster logo. The public gets to add its input on which design is chosen. They also held a contest for an official video and essay. You can see those winners here.
For the logo, five finalists were selected from submissions responding to an open global call for a new brand. According to the website, judges settled on two general motifs for final consideration: brands using the Angel of Independence and brands relating to Pre-Hispanic design. Under each of the five last options you can see the potential winner in relation to other tourism brands from cities and countries worldwide.
"Material 3," shown above, is the only Pre-Hispanic brand that apparently made it to the Top 5. I find it evocative, sharp, and totemic -- but in a tourist-friendly sort of way, of course. I made a pick. Cast yours here.
* The online contest ends February 15.
