They added a little "Bésame mucho" under it in its final form, but here is the winning entry received by the Mexico City tourism office for the capital's new booster image. In all, almost 7,500 entries were received from 30 countries. The image above re-interprets the Angel of Independence as a dynamic, rainbow-y thing placing its crown above the name of the city.
Attractive? Festive? Tacky? It's only ours to live with. As we reported here, five finalists were presented to the public, which was able to vote for a preference in the contest's final phase. People from all over the world apparently logged onto the secretariat's site and made a choice. The final winner was chosen with the help of a blue-chip jury, which included Jose Luis Cuevas.
The winning designer is Víctor Hugo Díaz Hirata, 37, a D.F. native living Sinaloa. Díaz takes home a cash prize of 1 million pesos.