* End of the line: a concha below the volcanos at the terminus of Line 12, Tlahuac, Dec. 31, 2012.
I've spent three years reporting stories in Mexico, the region, and sometimes on Mexico-related topics north of the border from the Los Angeles Times bureau here in Mexico City. On top of that, I've been contributing steadily to a bunch of magazines and radio, Web, and video outlets, all places I love.
It's been rad. But, man, I needed to make a move! And I think I've made a good one. Vice is expanding, not contracting. It has vision, huevos, and, most importantly for anyone who wants to do good journalism, cash.
Talks started informally months ago, and it's been a fully pro negotiation and transition with Vice Mexico publisher Eduardo Valenzuela and the head of content here, Bernardo Loyola. I've also been contributing pieces to Vice's New York headquarters, so I'm looking forward to working more closely with the editors at the hub.
For more context, check out these highlights from a recent profile on Vice by The New Yorker, including interesting comments from players such as CEO Shane Smith:
Rupert Murdoch, after his visit, tweeted, "Who's heard of Vice Media? Wild, interesting effort to interest millennials who don't read or watch established media. Global success."
"Part of the reason Vice is successful is because we have cash to make stuff. Everyone else is just fucking wandering around trying to find budgets to make their dream project."
"[T]he nice thing about Vice is that it's the future and it's already very profitable."
McInnes told me, "My big thing was I want you to do stupid in a smart way and smart in a stupid way. So if you’re going to Palestine, try to find a good burger joint. Don't talk about Israel and the borders, 1967, Gaza -- just find a good burger joint. Conversely, if you're gonna do a thing on farts or poo, talk to experts in digestion, find out the history of what we know about farts, why they smell. Be super-scientific and get all the data. Which is what we did with 'The Vice Guide to Shit.'"
Vice is opening bureaus as quickly as traditional-media organizations are closing them.
Smith told me, "It used to be, back in the day, that news was the most profitable of all shows that the networks did. The Gulf War built CNN. There's a lot of conceptions that news doesn't make money, that young people don’t care about news. But young people obviously care about news -- that's why we're successful."
Still, if Vice is the future of media, it might be argued that, for all its faults, it's no worse than what we already have. For anyone accustomed to the current offerings on cable news -- with its twenty-four-hour cycles and blow-dried personalities rehashing wire reports -- it's hard not to be impressed by Vice's vitality and by some of the topics that it covers firsthand.
Pretty G. ...
My top priority is to always challenge myself, challenge my craft. I'll be editing an established publication again more than ten years after my "EIC" days at the college paper. But, hugely, my primary audience for the first time will be hispano-hablantes en México y Latinoamerica. That's a crazy challenge for this die-hard pocho and I'm eager to take it on!
Admittedly, there's a nostalgia factor also at work here. I grew up checking out Vice as a teenager, picking it up once it started appearing at skate-, head-, and record shops in my hometown. When I lived in L.A., I was around when lil Mark "The Cobrasnake" Hunter started showing up at the Vice store parties at Sunset Junction. Through friends, I met and really fell in love with one of Vice's original muses, lil baby Dash, and I still think fondly of the time we shared in L.A. with K. Garcia and Nina T., the trouble we'd get into. ... Que descanse en paz.
The magazine, the brand, the broader ambitions of Vice Media have morphed so much, it's remarkable. I am honored to get a chance at joining what I suspect will become a long tradition of good, fucked-up reportage. I start on Monday. Got a story idea?