Above, a shot of an American Apparel billboard at Sunset and Alvarado in Echo Park, Los Angeles, featuring Masumi Rioja, a native and resident of Mexico City.
Masumi has a strange effect on people. I know; I've seen it in action. Hang out a little and you'll wind up dazed, invigorated, shaken up. The nature of chemistry, I guess.
I have this suspicion that recent American Apparel window displays have also been inspired by Masumi. Mannequins I've seen in L.A. and D.F. have been fixed with long black locks and lips colored deep red. Precisely Masumi's everyday look.
Have you noticed? The self-proclaimed Xochimilca strikes.
* Previously, "Romina Aranzola in Playboy," "It's Tokyo."